7 Habits of Highly Innovative Retailers

Sophelle is a management and technology consultancy focused on retail. Over our 20+ years we’ve helped hundreds of leading retailers on thousands of projects. We’ve gone back and looked at the retailers which have demonstrated the most successful and most consistent success with innovation. Here’s what we’ve found. #1: Prepare – Their organizations, partners, and…
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Sporting Goods Stores Are Dead! Long Live The Stores!

In a recent podcast with Tim Parry of Bricks and Clicks, I had the opportunity to share my thoughts on the state of retail, beginning with the shift in shopping habits of the sporting goods sector. The simple fact is that although the space has always been challenged by big players such as Dick’s, Bass…
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Top Three “Gotchas” For Your Next Retail IT Project

Consumers now make purchasing decisions differently than at any other point in the past, standing in stores while using smartphones to compare prices and read reviews, posting pictures of potential purchases on social media to get instant opinions of family and friends, and selecting among an ever-growing number of online retailers to deliver products to…
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The Evolution of Retail in 2017

Despite the focus on the “age of Amazon” in the retail world, the vast majority of retail purchases still happen in physical stores. Because of this, bricks-and-mortar stores aren’t going away any time soon. For retailers that are heavily invested in physical stores, the good news is that studies show Generation Z prefers bricks-and-mortar shopping…
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NRF Wrap Up: Is Omnichannel a 4-Letter Word?

Having just finished an amazing week at another NRF BIG Show and having a moment to reflect; I came home wondering “Has omnichannel turned into another 4-letter word?” The buzzword has been in our lexicon for several years now, and it has continued to evolve. What was once the definition of a retailer selling across…
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Strategizing for Retail’s Biggest Show

With over 500 exhibitors and 33,000 attendees to navigate through, The NRF BIG Show can be a challenge for even the most seasoned retail executive. If 2017 sees your IT stack growing and changing, we’ve got the top tips for making the show work for you. In the past several years, the BIG show has…
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Omnichannel Success Beyond The Technology

At the recent Mi9 Synergy User Conference, I had the opportunity to lead a panel discussing omnichannel success. Surprisingly, despite vast growth in the ecommerce world and the rising growth of mobile, many retailers still struggle to find success in implementing strategies fulfilling on this retail buzzword. To kick off the conversation I asked: In…
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Speak Your Customers’ Language; Help Them Find Your Products

Let’s say that you own an apparel website and one of your loyal customers needs a new dress for an upcoming wedding. Good news for you! She logs on to your site to browse dresses that might be appropriate for the occasion. She types a few key words into the search box and hits enter….
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The Top 5 Reasons Real Time Customer Behavior Matters to Any Retailer

Today, data may be a four letter word. It’s coming from every direction: mobile, online, in-store, on- and off-line marketing efforts, and customer service touch points. Whether it’s online, mobile, or in-store, connecting the right person with the right product at the right time is dependent on data and the ability of retailers to identify…
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EMV Compliance: One Year Later

For most American retailers, it’s been a total nightmare. The transition to be compliant with EMV has been anything but easy. For those not fluent in retail-speak, EMV, or Europay, Mastercard, Visa, is the technology where a chip is embedded into a credit card, instead of a magnetic stripe. With the old cards, a customer’s…
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