NRF ENGAGE: Making an Immediate Impact on Your Companies Bottom Line

“May I scan your badge?” If this is your least favorite phrase, then perhaps you are not having the most engaging tradeshow experience. What if it were easier to maneuver the show floor, to connect with the solutions and providers that were most suited to your company and upcoming strategies? The truth is, there are…
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Amazon: Frenemy or Foe

The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about the behemoth. While it seems easy to place Amazon as public enemy number one for the retailers who directly compete, it is not fair to take the…
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Digital Personalization Part 3: Where Is the Technology Going?

Over the past few weeks, we primed the pump for beginning the digital personalization journey, followed up with more in-depth strategies and this post we will focus on the frictionless customer experience and how to achieve it. With all of this available technology and preliminary work to better understand your customer; won’t personalization get it…
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Digital Personalization Part 2: An Incremental Approach

So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other elements to consider: GeoIP – You wouldn’t attempt to sell winter coats to Floridians during…
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7 Takeaways From #IRCE2017 – Best SWAG, Food, Buzzword, Parties, & More

Last week wrapped this year’s edition of #IRCE2017. IRCE once again put on a tremendous show with many of the top vendors, system integrators, platforms, and solutions in the world exhibiting. While you can probably find deep, in-depth (ahem, boring) analysis elsewhere, this post will concentrate what you really care about – The best SWAG,…
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Pop-up Retail Critical Success Factor #1: Customers

In our newly released Sophelle Focus Report on Boundaryless Commerce: Pop-up Retail, we outline six critical success factors that need to be addressed when considering a pop-up retail strategy. In this post, we’ll take a deeper dive into the first one: Customers. As discussed in this first Boundaryless Commerce report, some of the primary motivating…
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Digital Personalization Part 1: A Starter’s Guide

With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers.  By some estimates individuals are now exposed to over 5,000 advertisements in a single day.  So how best to reach customers with rich, relevant experiences that cut through…
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A New Look At Pop-up Retail

The Pop-up retail shop may seem like a new and trendy concept, but the fact is that it has been around for decades. What is new is that retailers and brands are finding unique and engaging ways to leverage pop-ups in an ever-evolving “boundaryless retail” environment. A term coined by Mindy Grossman, CEO of HSNi…
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360 Degree View of the Brand Is True Customer-Centricity

For decades, retailers have held fast and true to the marketing mantra, looking for a 360 degree view of the customer. The rise of ecommerce and the big data that it produced, created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information. Data such as:…
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No Surprises.

No one likes surprises at work. We want to make plans, execute against them, and meet or exceed our customers’ expectations. Nowhere is this more true than in retail. The pace of change is faster than ever. Mistakes can be more costly. With all this change and risk, the ability to execute without surprises is…
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