Reality Over Intuition

Many professionals would expect that recommendations based on users’ previous purchases would perform better than those based on what the users previously browsed. But Sophelle’s real-world testing for some clients proved otherwise. We are currently seeing browsing-based algorithms performing better, particularly on desktop, though also on mobile.

This is just one of many examples of why it’s important to test and do so with each audience. It’s also a great example of Sophelle’s experience running personalization programs for more than 60 ecommerce sites. Sophelle runs more tests, learns more, and delivers better results for our clients.

To get better results from personalization, contact Sophelle today.