Despite the challenges of the pandemic, the retail industry is steadily growing. One estimate shows that in 2021, retail sales will exceed $4.44 trillion across more than a million ecommerce and brick-and-mortar US stores. Consumers are shopping, and retailers who put...
Learn MoreClient: European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...
Learn MoreClient: Cosmetics Retailer The Challenge The web and mobile ecommerce channels of a popular omnichannel cosmetics retailer utilized a complex system of over 25 algorithms to make customer-specific product recommendations throughout the entire consumer lifecycle. From the homepage to the...
Learn MoreClient: Apparel Retailer The Challenge After observing a pickup in online retail during the height of the pandemic, a major apparel retailer wanted to capitalize on the trend and grow their ecommerce revenue. Previously, they used merchandiser intuition to make...
Learn MoreClient: Casual Apparel Retailer The Challenge A multi-channel, casual apparel retailer wanted to improve consumer engagement and increase ecommerce revenue through personalization on their website. Their previous model standardized product recommendations across all audiences on all digital platforms, but they...
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