About Maya Hamilton
Maya Hamilton is Vice President, Practice Leader for AI at Sophelle, where she leads the firm’s AI practice and helps retail organizations turn AI opportunity into measurable business value. She works with retail leaders to identify where AI can create meaningful financial and operational impact, prioritize investment, and build a practical path from opportunity to execution.
Maya brings more than 20 years inside retail, spanning merchandising and planning, P&L and digital leadership, and enterprise transformation. Her experience includes Digital P&L management at Kipling USA and leadership roles at major global brands including VF Corp, Ann Taylor, LOFT, and Banana Republic. That operator background shapes her approach to AI: investments must work within the realities of the business and deliver measurable results.
Maya’s work spans AI strategy and opportunity prioritization, workforce enablement and adoption, AI and technology selection, practical governance, and scaling successful initiatives into repeatable business capabilities. Her Profit-First approach brings financial discipline across that work, helping leaders evaluate opportunities against business value and feasibility, focus investment where it can create meaningful impact, and establish the organizational capabilities and guardrails required to adopt AI responsibly and at scale.