About Maya Hamilton
Maya Hamilton joins Sophelle as Vice President, Practice Leader for AI, with a strategic mandate to drive quantifiable financial transformation for global retail leaders. She is responsible for building and scaling the firm’s AI Transformation Practice, ensuring that every client investment is de-risked and focused squarely on profit.
She brings over 20 years of senior operational and strategic leadership within the retail sector. Maya’s experience includes Digital P&L management at Kipling USA, coupled with leadership roles at major global brands including VF Corp, Ann Taylor, LOFT, and Banana Republic. This strong, multi-brand background positions Maya as a rare executive who approaches AI not as a technology challenge, but as a lever for operational certainty and financial accountability.
Maya specializes in a Profit-First AI Strategy that eliminates speculative IT spend. She advises C-suite clients on maximizing revenue through high-ROI applications—such as AI-driven Demand Forecasting and Dynamic Pricing—and establishing robust protocols for AI governance.