Sophelle | NRF 2026 Meet the Experts - Sophelle

NRF 2026 | Meet the Experts

For over three decades, Sophelle has partnered with more than 300 leading retail & DTC brands to turn complex challenges into measurable success. With over 1,000 strategy and implementation projects completed, we bring unmatched experience and insight to every engagement.

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We're excited to share what we've been up to this year at NRF 2026 in New York City on January 11-13.

Meet our experts and explore how our retail strategy, solution selection, and no-surprises implementation can accelerate your digital transformation and drive omni-channel success.

Visit us at Booth #2337

Schedule a Session

We’re looking forward to meeting you at NRF and finding the best solutions for your company’s unique growth opportunities.

Reach out to us below and we’ll find a time to connect.







    Our NRF Team

    Our team of experts and practice leaders are energized to meet you and find the right solutions for your company.

    Meet us at booth #2337 or schedule a time for a tour.

    Not sure who to speak with? Fill out the form above and we’ll connect you with the right specialist.

    Joe Dela Cruz

    President, Group Leader, Retail Solutions

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    With over 25 years of retail information systems experience, Joe knows retail systems inside and out, using his strong vendor relationships to drive results for brands like Donna Karen and Polo Ralph Lauren.

    Kate Bolles

    Vice President, Practice Leader, Digital Commerce Strategy & Operations

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    Book with Kate

    Kate drives digital strategy and eCommerce transformation, guiding brands like JC Penney, CVS Health, and Ralph Lauren to streamline business processes and deliver seamless online experiences.

    Chris Corbin

    Vice President, Practice Leader, AI & Data Analytics

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    Chris is a transformer turning complex data into actionable insights, helping brands like J. Jill and Alex and Ani make smarter decisions and drive sustainable growth through modern infrastructure, governance, and advanced analytics.

    Maya Hamilton

    Vice President, Practice Leader, AI

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    Book with Maya

    Maya leads profit-first AI transformation of advanced technology into measurable financial results. With leadership experience across brands like Kipling, LOFT, and VF Corp, she guides companies in deploying high-ROI AI strategies that improve forecasting, pricing, and operational performance.

    Michael Farhadi

    Vice President, Practice Leader, Retail Solutions

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    Book with Michael

    Michael is a retail systems expert across end-to-end system integration and optimization. He helps brands like Giorgio Armani, Ann Inc., and Urban Brands design and deliver scalable technology solutions that reduce risk and control costs.

    Shari Farber

    Director, Practice Leader, Merchandise Management Solutions

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    Book with Shari

    Shari is a retail industry expert and a collaborative, curiosity-driven problem solver. With deep experience across Merchandising, Planning, and Allocation, she's known for driving process improvement and profitability across teams.

    Ken Kantor

    Practice Manager, Digital Marketing

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    Book with Ken

    Ken's digital marketing strategy experience spans ecommerce, CRM, personalization, and performance marketing. With leadership experience across Fortune 500 companies and high-growth startups, he brings deep expertise in building and scaling digital initiatives for complex, multi-brand organizations.

    Usha Adella

    Enterprise Integrations Lead

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    Book with Usha

    Usha leads enterprise integrations, designing and delivering scalable, cloud-native solutions that connect systems, data, and teams. With deep experience across platforms like MuleSoft, SnapLogic, and Snowflake, she modernizes legacy environments and enables reliable, data-driven decision-making.

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