Brand Awareness Archives - Sophelle

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Why AI + Video Are Retail’s Next Growth Engine?

Let’s be real: retail’s growth engine isn’t ads. It’s AI-powered video. Traffic is down, acquisition costs are up, and customer journeys are more fragmented than ever. The old retail playbook...

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2025 Mid-Year Promotion & Shopper Behavior Trends

Many consumers are watching prices more closely and rethinking how they define value. Retailers are caught between rising costs and the need to uphold their price image and customer loyalty....

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