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Shawn Cox

Vice President, Practice Leader,
Strategic Planning

Shawn leads Sophelle’s strategic planning initiatives including branding, consumer experience, go-to-market, retail innovation, digital commerce, omnichannel, and enterprise optimization.

Shawn has over 35 years of leadership experience as a strategic consultant, trusted advisor, and omnichannel general manager in the retail/consumer goods industry.

Prior to Sophelle, Shawn provided the vision, strategy, structure, and leadership to rapidly scale global brands while serving as the Global Senior Vice President of Direct-To-Consumer for Columbia Sportswear, Tommy Hilfiger, Samsonite, and Liz Claiborne. He led the strategic planning, sales, marketing, merchandising, operations, and business development functions in e-commerce, digital marketing, retail stores, and wholesale channels.

Shawn helps business leaders think differently so that they can solve complex problems. He has guided many leading international retailers and consumer goods companies to innovate by creating strategic plans and designing compelling customer experiences in stores, online, and at all touch points.