Sophelle at ShopTalk Spring 2026
Sophelle at ShopTalk Spring 2026
Turn AI & Omnichannel Strategy into
Measurable Retail ROI at ShopTalk
For over three decades, Sophelle has partnered with more than 300 leading retail & DTC brands to turn complex challenges into measurable success. With over 1,000 strategy and implementation projects completed, we bring unmatched experience and insight to every engagement.
Meet with Sophelle’s Founder and President at ShopTalk Las Vegas from March 24 – 26, 2026 to align your 2026 technology roadmap: from AI strategy and solution selection to implementation and continuous optimization.
Who You'll Meet
Joe Dela Cruz
President, Group Leader, Retail Solutions
Over 25 years of retail technology leadership experience helping enterprise and growth-stage brands modernize their operations and scale with confidence. Joe has led large-scale implementations across POS, merchandising, supply chain, finance, CRM, and workforce management. At Sophelle, he partners directly with CTOs, CIOs, and business leaders to align strategy, systems, and execution, ensuring technology investments are practical, scalable, and ROI-driven.
Joe has supported transformation initiatives for leading retailers such as Pier 1, ANN INC., Cole Haan, Ralph Lauren, Bonobos, Club Monaco, DAVIDsTEA, Coach, David’s Bridal, and Scholastic.
Doug Weich
Founder & Chairman
With over 25 years of experience guiding retailers through complex transformation at the intersection of strategy, technology, and innovation, Doug is a recognized industry thought leader and frequent speaker at major retail conferences, advising executives on omnichannel modernization,
AI adoption, and scalable operating models.
Doug is also a Connector at Retail AI Council, where he helps retail leaders identify high-impact AI solutions by connecting them with vetted providers, strategic partners, and investor networks. His career includes leadership roles as co-founder and CTO of RetailExchange.com, VP of Information Systems at Wholesale Depot, and advisor to global retailers through EDS / A.T. Kearney.
Joe Dela Cruz
President, Group Leader, Retail Solutions
Over 25 years of retail technology leadership experience helping enterprise and growth-stage brands modernize their operations and scale with confidence. Joe has led large-scale implementations across POS, merchandising, supply chain, finance, CRM, and workforce management. At Sophelle, he partners directly with CTOs, CIOs, and business leaders to align strategy, systems, and execution, ensuring technology investments are practical, scalable, and ROI-driven.
Joe has supported transformation initiatives for leading retailers such as Pier 1, ANN INC., Cole Haan, Ralph Lauren, Bonobos, Club Monaco, DAVIDsTEA, Coach, David’s Bridal, and Scholastic.
Doug Weich
Founder & Chairman
With over 25 years of experience guiding retailers through complex transformation at the intersection of strategy, technology, and innovation, Doug is a recognized industry thought leader and frequent speaker at major retail conferences, advising executives on omnichannel modernization,
AI adoption, and scalable operating models.
Doug is also a Connector at Retail AI Council, where he helps retail leaders identify high-impact AI solutions by connecting them with vetted providers, strategic partners, and investor networks. His career includes leadership roles as co-founder and CTO of RetailExchange.com, VP of Information Systems at Wholesale Depot, and advisor to global retailers through EDS / A.T. Kearney.
Starting with Strategy
At Sophelle, we help CTOs, CIOs, and Digital Leaders cut through the AI and retail tech noise to build an aligned, scalable foundation that delivers measurable business impact.
Schedule a session to chat at ShopTalk and connect on:
- A clear point of view on where AI delivers real ROI across your retail ecosystem
- Guidance on which platforms and AI solutions fit your strategy, architecture, and operating model
- A pragmatic path from strategy → selection → implementation → optimization
- Insight into how leading retailers are modernizing with less risk and more speed
Schedule a Session
Success Stories
