Are you chasing trends or building a brand that feels like you? In this episode of Rooted in Retail, Crystal Vilkaitis chats with Tori Dahl, founder of The Dahl Farmhouse. They talk about staying true to your vision, even when it breaks retail rules. Tori shares her journey from the opening team at Anthropologie to launching her own boutique and fragrance line. She tells the serendipitous “Actor Story” behind finding her storefront. She also explains why you should always “sell the pink pants” if you love them. The conversation explores how to create a sensory experience that makes customers feel at home.
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