What does it really take to win over Gen Z and Gen Alpha in 2026? Aliyah Flowers, B2B Community Manager at RETHINK Retail, connects with Sourabh Sharma, Head of Marketing at Histoires de Parfums, to unpack what younger generations actually value. They discuss: – Why community and values now matter more than visibility – How Gen Z and Gen Alpha think differently about sustainability and spending – Where AI genuinely adds value in personalization and where it’s just noise From cultural relevance to conscious consumerism, this conversation challenges brands to think deeper, not louder.