n this episode of Rooted in Retail, Crystal Vilkaitis talks with marriage and relationship counselor Kathy Rushing. They explore why communication and intentional relationship-building are essential for healthy retail teams. These skills also support strong leadership and long-term business growth.
With over 30 years as a marriage and family therapist, Kathy brings deep experience. She has spent over 40 years building a marriage with a serial entrepreneur. Kathy shares practical frameworks and mindset shifts retailers can use at work and at home. She covers nervous system regulation, burnout, and simple daily rituals. She also introduces the powerful CRAVE framework. These tools help retailers improve culture, retention, and connection.
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