In this first Mystery March episode, I’m sharing a fictional case study about a thriving yarn shop that begins to see a quiet decline in sales after the owner steps back into her CEO role. On the surface, everything looks fine: is it the economy? What is going on?
Instead of blaming the economy or foot traffic, I’ll reveal what really happened. This episode explores how small, overlooked shifts in standards can slowly erode customer experience and impact profitability, even in a strong, established business.
