Retailers are racing to deploy AI, but what happens when your newest employee knows everything except how your business works? In this edition of 5 Insightful Minutes, Arber Sejdiji, Founder & CEO of Zenline AI, joins Omni Talk to explain why the key to making agentic AI work in merchandising may come down to one thing: context.
Arber explains why AI agents are like highly educated employees on day one, capable and intelligent but unfamiliar with a company’s processes, products, terminology, and decision-making history. He breaks down how “context engineering” can turn years of merchandising knowledge into a company brain, while AI analyzes everything from retail data to TikTok and social media to identify shopper needs, uncover assortment gaps, and accelerate some of retail’s most important decisions.
