Automated bidding is the new norm for retail marketers when managing ads across Google, Amazon, and Facebook. But there is no one-size-fits-all approach. Mike Perekupka, Senior Product Manager of Sidecar, will help you understand if your approach to automated bidding is a reason why you are—or are not—meeting your goals. You’ll also learn:

  • Whether a performance dip calls for rewriting your bid approach
  • Overlooked KPIs that reveal if your bid approach fits your goals
  • How to rule out bidding as a factor that’s limiting performance results

Organizer: Retail X

Speaker: Mike Perekupka, Senior Product Manager, Sidecar

Session URL: https://retailx.com/blog/events/techtalks-automated-bid/

Price: Free