There isn’t a single blueprint for a great retail strategy. What works in one format, region, or store type won’t always work in another. The challenge isn’t setting the strategy, it’s knowing if it’s working in your stores before you scale it.
Join Gareth Johns, Chief Customer & Data Officer at TruRating, and Bill Pugh, Senior Director of Store Operations at Paradies Lagardere, as they discuss how retailers can make better decisions about what to invest in, what to scale, and when to change their strategy.
Bill brings over 30 years of retail and operations experience, and currently leads store operations at Paradies Lagardere, one of the leading airport retail and dining operators. His background spans large-scale, multi-site environments and national retail brands, giving him a clear view of how strategy translates into real-world performance.
In this session, we’ll explore how different service models, marketing initiatives, and in-store strategies perform in different environments, and why most teams still lack the visibility to validate them early.
You’ll learn:
✅ How to choose the right strategy for different formats and regions
✅ How to test and validate before scaling
✅ Why useful visibility matters more than simply having more data
✅ How to understand if your initiative is landing in-store If you’re looking to sharpen your strategy and make better decisions about what to scale, this session will give you the clarity to do it.
