Unified Commerce: Bridging the Execution Gap - Sophelle

Unified Commerce: Bridging the Execution Gap

Moving Beyond the Buzzwords

Unified Commerce isn’t a new term, but true execution remains the “Holy Grail” for enterprise retailers. In this episode, Steven BaileyEY Americas Retail Studio+ Leader and Jonathan AitkenSVP at RADAR, discuss why the gap between vision and reality is still so wide, and how to close it.

The Foundation of Real-Time Retail
From the friction of in-store returns to the high cost of order cancellations, the duo explores how fragmented data ruins the customer experience. They break down why “throwing AI at the problem” isn’t a fix for a broken architectural foundation.

Organizer :
Rethink Retail
Speaker :
Steven Bailey, Jonathan Aitken
Price :

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