Developments like Google’s expansion of exact match signify how machine learning is advancing. Soon marketers may no longer need to sculpt exhaustive paid keyword lists. Mike Perekupka, Senior Product Manager of Sidecar, will offer further insight on state of the “zero keyword” trend and help retail marketers adapt their paid advertising approach for the future of search.
Organizer: Retail X
Speaker: Mike Perekupka, Senior Product Manager, Sidecar