Retailers Will Become Experimental and Innovative
“2017 will bring about more experimentation on the part of retailers to ward off competitive forces. We already see big box retailers experiment with smaller digitized formats, and brands testing out shop-in-shop, pop-up store, partnerships, and other non-traditional retail concepts.
“Innovating the physical retail experience leveraging technology will be how stores survive, and connecting disparate data sources will be the intelligence that fuels it. The next phase will take advantage of the applications enabling The Internet of Things, specifically those that are voice activated, to weave retail into every aspect of people’s daily lives.”— Julie Barile, Director Digital Commerce, Sophelle, a retail consultancy
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