- Retail Resources
Innovate to Create Compelling Customer Experiences
Contact Us to Create Your Own Compelling Experiences
Sophelle at Shoptalk
Meet Retail Experts
Sophelle has helped hundreds of leading retailers and direct-to-consumer brands innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Today’s economic climate requires careful attention to optimize the balance of customer experience and the costs associated. Click here to meet with a Sophelle Practice Leader at Shoptalk to learn more.Meet Us at Shoptalk
The Millennial Report
The Benefits of User-Generated Content
Everyone loves Super Bowl commercials, right? We all remember the iconic Pepsi ads over the years. It’s easy to appreciate the creativity that went into those commercials.
But if I’m being honest, I don’t typically find big-business marketing campaigns compelling. They often feel overly prescribed and inauthentic to me. And I’m not alone. Studies show young people “prefer seeing actual customers in promotional materials. As many as 82% trust a brand more if they use real customers in advertising, while only 26% of respondents trust a company more if they feature paid spokespeople.”
Unlike traditional marketing tactics, user-generated content (UGC) often seems more trustworthy and relatable than multi-million dollar ads. Audiences see themselves reflected in user-generated marketing and feel connected to the people behind the posts. Plus, UGC usually showcases a broader range of perspectives and diversity than we might see from traditional media sources.
In the world of marketing, user-generated content has become an immensely valuable asset. Let’s explore what UGC is and why it’s essential for ecommerce retailers.Read the Latest Millennial Report
Love Your Solutions
Superior Solution Selection
Every vendor has clients that love their solutions and clients that love them less. You can’t rely on salespeople, industry analysts, and client references to tell you what the best solution for you and your unique needs is. You need an objective, proven process managed by experienced and knowledgeable professionals.
Contact us today to learn why hundreds of retailers and DTC brands have partnered with SophelleLove Your Solutions
Join Us in Las Vegas
Digital Networking Dinner
Join your friends at Sophelle and other digital retail executives for an evening of great food, drinks, and networking.
Digital Networking Dinner Las Vegas, which takes place at the same hotel as Shoptalk, offers the perfect opportunity to engage in lively discussions and gain insights on the latest trends and challenges in the digital retail space. Don’t miss out on this exciting event!
RSVP here! *This event is for retailers.RSVP Here!
eCommerce Personalization Services
724% Boost in Conversion
A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into sales. Click here to find out how we achieved remarkable results in just 30 days!
Sophelle helps retailers create compelling customer experiences in stores, online, and throughout the customer journey. Utilizing leading personalization solutions, Sophelle optimizes the customer experience. Leveraging lessons learned from over 60 personalization clients, Sophelle delivers “Better Experiences – Better Results”.
Read more Sophelle Success Stories!See How We Help Clients Like You
Upcoming Retail Events
Want to stay connected through in-person and online retail events? Our comprehensive list of retail trade shows has you covered.
Let us know if you will be attending Shoptalk on March 26th in Las Vegas!
|Retail Summit: Atlanta eCommerce||03.15.23 – 03.15.23||Atlanta, GA|
|Global Retailing Idea Summit||03.16.23 – 03.17.23||San Francisco CA|
|Adobe Summit Las Vegas Pre Conference||03.19.23 – 03.20.23||Las Vegas, NV|
|Adobe Summit Virtual||03.21.23 – 03.23.23||Virtual|
|ShopTalk 2023||03.26.23 – 03.29.23||Las Vegas, NV|
|Digiday Publishing Summit||03.27.23 – 03.29.23||Vail, CO|
|Digital Summit: Phoenix||03.29.23 – 03.30.23||Phoenix, AZ|
|Modern Retail DTC Summit||04.11.23 – 04.13.23||New Orleans, LA|
|2023 Women in Retail Leadership Summit||04.17.23 – 04.19.23||Phoenix, AZ|
|DTC DAY||04.18.23 – 04.20.23||
See All 70+ Retail Trade Shows
Get the News First! Sign Up for Our Newsletter Today.
Please give us a call–we’d like to hear from you.
- Ecommerce Sales Waning, Despite Achieving Record High in 2022
- Millennial Report: The Benefits of User-Generated Content
- 1-Page Personalization Strategy Boosts Conversion 724% in 30 Days
- Millennial Report: When, How, and Where do Millennials Shop?
- Young Adults Living At Home are Launching a New Luxury Retail Market