Sophelle Newsletter

Innovate to Create Compelling Customer Experiences

March 2023

Sophelle at Shoptalk

Meet Retail Experts

Sophelle has helped hundreds of leading retailers and direct-to-consumer brands innovate to create compelling customer experiences in stores, online, and throughout the customer journey. Today’s economic climate requires careful attention to optimize the balance of customer experience and the costs associated. Click here to meet with a Sophelle Practice Leader at Shoptalk to learn more.

The Millennial Report

The Benefits of User-Generated Content

Everyone loves Super Bowl commercials, right? We all remember the iconic Pepsi ads over the years. It’s easy to appreciate the creativity that went into those commercials.

But if I’m being honest, I don’t typically find big-business marketing campaigns compelling. They often feel overly prescribed and inauthentic to me. And I’m not alone. Studies show young people “prefer seeing actual customers in promotional materials. As many as 82% trust a brand more if they use real customers in advertising, while only 26% of respondents trust a company more if they feature paid spokespeople.”

Unlike traditional marketing tactics, user-generated content (UGC) often seems more trustworthy and relatable than multi-million dollar ads. Audiences see themselves reflected in user-generated marketing and feel connected to the people behind the posts. Plus, UGC usually showcases a broader range of perspectives and diversity than we might see from traditional media sources.

In the world of marketing, user-generated content has become an immensely valuable asset. Let’s explore what UGC is and why it’s essential for ecommerce retailers.

Love Your Solutions

Superior Solution Selection

Every vendor has clients that love their solutions and clients that love them less. You can’t rely on salespeople, industry analysts, and client references to tell you what the best solution for you and your unique needs is. You need an objective, proven process managed by experienced and knowledgeable professionals.

Contact us today to learn why hundreds of retailers and DTC brands have partnered with Sophelle

Join Us in Las Vegas

Digital Networking Dinner

Join your friends at Sophelle and other digital retail executives for an evening of great food, drinks, and networking.

Digital Networking Dinner Las Vegas, which takes place at the same hotel as Shoptalk, offers the perfect opportunity to engage in lively discussions and gain insights on the latest trends and challenges in the digital retail space. Don’t miss out on this exciting event!

RSVP here! *This event is for retailers.

eCommerce Personalization Services

724% Boost in Conversion

A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into sales. Click here to find out how we achieved remarkable results in just 30 days!

Sophelle helps retailers create compelling customer experiences in stores, online, and throughout the customer journey. Utilizing leading personalization solutions, Sophelle optimizes the customer experience. Leveraging lessons learned from over 60 personalization clients, Sophelle delivers “Better Experiences – Better Results”.

Read more Sophelle Success Stories!

Retail Podcasts

Stay on top of the latest retail news and trends with our list of over 50 Retail Podcasts from the industry’s leading experts. Featured Podcast Ecommerce Influence Ecommerce Influence covers a wide range of topics, appealing to store owners of all kinds. The information is appropriate for newcomers to the industry as well as experienced veterans. The platform can be helpful for those who are interested in niche areas and want an easy way to search for relevant content.

Retail Webinars

We have hundreds of the most recent, relevant, and valuable webinars from top publishers to sharpen your skills and ensure you stay on top of the retail game. Be sure to check back often, as we’re regularly updating our list. Featured Webinar Salesforce How to Build the Right Loyalty Program in Retail and Consumer Goods Consumer loyalty is on the decline. In response, retailers and brands have turned to loyalty programs to improve customer retention. To be successful, modern loyalty programs must tap into consumer emotions and deliver highly personal end-to-end experiences. You can make this happen with a single view of the customer journey with real-time insights. Learn how to create engaging loyalty experiences for your business in our upcoming webinar featuring a customer spotlight and our latest loyalty guide.

Upcoming Retail Events