Sophelle Newsletter

Innovate to Create Compelling Customer Experiences

September 2023

Blog Post

The Pro Playbook for Retail Success: Prepare for the NRF Big Show 2024

Is The Big Show on your radar? As we gear up for the retail event of the year, the 2024 NRF Big Show, it’s time to mark your calendar. This event is where innovation, networking, and knowledge converge, attracting retailers and vendors from all corners of the industry. But here’s the key: The Big Show is a once-a-year opportunity, so every moment matters. Fortunately, Sophelle is here to be your compass on this journey to success.
Discover the ultimate guide to supercharging your NRF Big Show experience by clicking here. Don’t miss out on this chance to maximize your retail game!

The Millennial Report

Bite-Sized Delights and Seltzer Nights: What’s Trending with Millennials in Food & Beverage Retail

The food and beverage retail landscape is in the midst of a significant transformation, propelled by the evolving preferences and behaviors of younger generations, including Millennials and Gen Z. This transformation opens up a realm of fresh opportunities for ecommerce retailers navigating this dynamic industry.
We are delving deep into the current trends that are shaping the food and beverage retail sector, uncovering innovative strategies that ecommerce retailers can employ to seize these opportunities.
Discover these exciting changes and unlock substantial growth opportunities by clicking here.

The Retail AI Council

JOIN THE COUNCIL

The Retail AI Council, a retailer-led organization, is committed to driving the retail industry’s adoption of Artificial Intelligence by serving as a platform for knowledge exchange and collaboration. We understand the transformative impact of AI in today’s dynamic marketplace and aim to empower retailers to leverage AI effectively. Our retailer-led approach encourages content contributions from industry partners, fostering an environment of shared learning and innovation.

Join the Retail AI Council today to unlock a world of possibilities! As a member, you’ll harness the collective expertise, resources, and opportunities within our community to fast-track your AI journey, fuel your business growth, and play a pivotal role in shaping the future of AI in the retail industry.

eCommerce Personalization Services

134% REVENUE LIFT

When our client, a national online college bookstore, integrated purchase-based AI algorithms into their Add to Cart pop-up windows, they experienced a remarkable 35% increase in mobile conversion rates and a staggering 134% surge in revenue.

Find out how you can leverage similar insights to optimize your own ecommerce performance! Connect with us and let’s discuss how you can become a Sophelle Success Story!

Streamline Operations and Maximize ROI

Retail System Selection

When it comes to choosing the right retail system, retailers are well aware that there’s no universal technology platform that fits all needs. With a multitude of technologies spread across various operational segments and a myriad of integrators, the selection process can quickly become a daunting challenge, even for the most seasoned retail executives.
This is precisely where Sophelle steps in. We provide specialized technology selection services covering every aspect from Stores and Digital to Supply Chain and Back-End operations.

Ready to make informed decisions for your retail technology needs? Contact us today to embark on your journey toward retail excellence.

Retail Resources

Featured Podcast

Retail Gets Real

The Vitamin Shoppe’s Path to Unified Commerce

Andrew Laudato, EVP and COO of The Vitamin Shoppe and RAIC Chair, initially saw himself as a technology enthusiast working in retail. However, his pivotal experience transformed him into a retailer with deep technological expertise.

Laudato stresses that innovation extends beyond technology and underscores the importance of unified, integrated systems and processes to deliver a seamless, omnichannel customer experience. Listen to the full podcast– you won’t want to miss this one!

FEATURED WEBINAR

How to Crush the 2023 Holiday Season With Shopping Ads

Actionable Insights and Trends with Smartly.io and Brooklinen

The holiday season will be here before you know it. Soon, consumers will be bombarded with brands vying for their attention, and only the advertisers who get ahead will be able to successfully claim their share of revenues within the $1.328 billion in total US retail holiday sales this year, according to forecasts.

Watch now to:

• Learn how to create ads that align with your customer’s shopping journey
• Gain techniques to make your ads work harder
• Find out how Brooklinen is upping its holiday advertising game

Upcoming Retail Events