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The Millennial Report
Top 10 Website Features That Frustrate Young Shoppers (And How Retailers Can Fix Them!) |
Imagine this: a potential customer visits your online store, enticed by its sleek design and array of high-quality products. They add a few items to their cart, envisioning their excitement upon receiving them. They proceed to checkout, eagerly anticipating the final steps of their purchase. But then, frustration strikes. An unexpected hurdle appears, shattering their seamless shopping experience. Perhaps it’s an expiration timer on their in-cart items, wiping out their selection before they’re ready to checkout. In a flash, the shopper abandons their cart, taking their business elsewhere.
Millennial and Gen Z shoppers are more discerning than ever. They demand a smooth, hassle-free online shopping experience, and if your site fails to deliver, they won’t hesitate to find another retailer who will meet their expectations. Even the most attractive inventory won’t save a poorly optimized website from losing customers. To help you avoid these pitfalls, here are ten specific ecommerce website features that frustrate online shoppers and can lead to cart abandonment, along with strategies to address them. Read the full report. |
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Featured Podcast
Reimagining Retail: How AI Can Help with Hyperpersonalization and Promising Examples of AI Retail
On today’s podcast episode, in our “Retail Me This, Retail Me That” segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for “Pop-Up Rankings,” we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.
Featured Webinar |
Trend Watch: How Customer Journeys Are Changing E-Commerce
Join Retail Brew as we sit down with The Line Studios’ Co-Founders, Lindsay More Nisbett and Robert Harkey, for an exclusive look at their recent trend report on e-commerce imagery. Lindsay and Robert share their findings on the changing customer journey and what recommendations they have for how retailers should be testing new creative, analyzing consumer insights, and keeping their online experience fresh. |
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Recent Posts
- Top 10 Website Features That Frustrate Young Shoppers (And How Retailers Can Fix Them!)
- Embracing Change: Adapting Retail Strategies for Millennials, Gen Z, and Gen Alpha
- Decline to Revival: Navigating Mall Stores in the Omnichannel Era
- Unlocking Engagement: A Retailer’s Guide to Millennial Marketing
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