By Jeff Melton Competitive ecommerce retailers are implementing personalization solutions to improve customer experience and, in turn, increase revenue. But these high-tech tools can come with a high cost and, when underutilized, may not deliver the anticipated return on investment. ...
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By Jeff Neville Best practices for implementing optimization Personalization engines dominate retail marketing, but they come with a hefty price tag. Some CFOs find themselves asking a simple question: is this software worth it? With the likelihood of a recession...
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NRF 2022: Retail’s Big Show is right around the corner. The Sophelle team is looking forward to connecting with retail experts and leaders at this epic industry event. One exhibit stands out as a definite must-see: The Innovation Lab. This unique...
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Sophelle created a Focus Report on Best Practices for eCommerce Personalization. In the first blog post in this series, we’ll introduce key concepts from the report. Get access to the full report. With all the different stimuli, options, mediums, and...
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