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RETAIL | CASE STUDY Transforming the Customer Experience at this Sports Retailer Unifying fragmented ecosystems to create a connected, personalized customer experience across brands, teams, and channels. Unifying fragmented ecosystems to create a connected, personalized customer experience across brands, teams,...

Industry: Furniture Retailer and Manufacturer Size: 88 company and licensee U.S. retail locations, 100+ wholesale locations Bassett Furniture sought to transform its online presence and elevate the customer experience to meet the ever-changing expectations of modern shoppers. Their goal was...

If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...

Personalization has become a critical tool for engaging customers and boosting conversion rates. However, selecting the right ecommerce personalization solution is a complex process. Right now, the market is overflowing with a vast array of options, each claiming to offer...

By Jeff Melton Competitive ecommerce retailers are implementing personalization solutions to improve customer experience and, in turn, increase revenue. But these high-tech tools can come with a high cost and, when underutilized, may not deliver the anticipated return on investment. ...