4 Web Pages to Prioritize for eCommerce Personalization

By Jeff Melton Competitive ecommerce retailers are implementing personalization solutions to improve customer experience and, in turn, increase revenue. But these high-tech tools can come with a high cost and, when underutilized, may not deliver the anticipated return on investment. ...

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Is Your eCommerce Personalization Strategy Working?

By Jeff Neville Best practices for implementing optimization Personalization engines dominate retail marketing, but they come with a hefty price tag. Some CFOs find themselves asking a simple question: is this software worth it? With the likelihood of a recession...

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