Blog

Written by Shawn Cox Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’...

I loved going to the mall when I was a kid. I’d meet up with my friends and peruse the trendiest stores with a pretzel in hand. What could be better than that? At the time, our shopping options were...

Written by Shawn Cox When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go to shop? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have...

Today is Tax Day, folks! Are you expecting to receive a return this year? Or, better yet, are you anticipating a return on the investments you’ve made in your customer relationships? Let’s do some reflecting. To measure your customer experience...

Millennials hate talking on the phone. In fact, millennial phone phobia is so pervasive that 81% of millennials have to summon the courage to make a phone call. So when we have questions, we always search for answers online before...