How a Personalized Omnichannel Experience Can Benefit Your Business

Offering a personalized omnichannel shopping experience gives your customers the chance to move between devices and into your physical store seamlessly When reaching out to past and potential customers, providing a custom user experience is beneficial to both you and the user. The easiest way to create this experience is through omnichannel personalization, which creates…
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How Multi-Channel Marketing Can Help Your Business

Multi-channel marketing is becoming an essential part of running a business Customers want an integrated experience where every aspect of the buying process is seamless. If a shopper searches for something on your website, they’d like special offers presented to them on their phone or tablet. As a business owner, it’s your job to reach…
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Overwhelmed with Information? Make Your Big Data Small

Your retail system collects a nearly infinite amount of raw data every year, but what do you do with it all? Here’s how you can make your collected data more manageable and, therefore, useful for you and your business. Data is everywhere in the retail environment, as there are records of every transaction and interaction,…
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Real-Time Data Creates a Compelling Omnichannel Experience

The retail experience is a critical element for business success Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want…
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The Optimization of Customer Experience With AI

Upgrading functionality and customer experience with AI Businesses must work harder than ever to maintain excellence in the experience for their customers. With the resurgence of brick and mortar stores, retailers are challenged with providing a streamlined and personalized customer experience that consumers have come to expect. This is where artificial intelligence (AI) enters the…
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Keeping Up with the Pace of Change

Are you keeping up with how consumers see you and want you to see them? Forbes predicts that 2019 will be the “year of the final shakeout” for retailers, saying that the losers have sealed their fate because they failed to invest in the future. How do retailers know which future they should have invested…
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Retail Subscriptions – Operations and Architecture are Critical

By Kim Terry, Sr. Consultant Most companies new to providing subscription-based offerings have two areas of focus: their product and their marketing. Certainly, without a great product and a way to create demand, your retail subscription business will not get off the ground. Managing subscription operations is complex enough when you have an intangible Netflix-type…
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On Our 23rd Birthday, Sophelle Looks Back

  Sophelle celebrates its 23rd birthday today, August 22nd, and while we have made dramatic strides since our founding, the world around us has changed quite a lot, too. At the time of our founding in 1995, the President was Bill Clinton, the quarterback of the New England Patriots was not Tom Brady, and Amazon…
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The Top 100 Retailers Solve Old Problems in New Ways

  Earlier this summer, STORES Magazine published their list of the Top 100 retailers of 2018. As has been the case in the past few years, there was little movement among the best of the best. Why is that? How are these companies able to consistently stand out every year? In looking through the list…
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