The NRF Big Show is retail’s premier event—a once-a-year opportunity to network, learn, and prepare for the year ahead. With decades of experience attending this event, the Sophelle team has compiled essential tips to help you make the most of...
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The NRF Big Show 2025 is just around the corner, and for those in the retail industry, it promises to be bigger and more impactful than ever. We had the opportunity to chat with three seasoned NRF attendees, Sophelle Founder...
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Remember the thrill of receiving your first subscription box? Whether it was a beauty sampler, a curated snack pack, or a monthly supply of stylish socks (yes, sock subscriptions exist), unboxing was an event. It felt like getting a personalized...
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Young Voters, Big Impact: How Politics Influence Millennial & Gen Z Shopping Habits The 2024 election has reaffirmed the significant role that Millennials and Gen Z play in shaping the political and economic landscape. With President Donald Trump securing a...
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As the holiday season kicks into full swing, millennials are redefining the shopping experience—again. This tech-savvy generation has grown up in an age where convenience, personalization, and speed are expected, not luxuries. And retailers are listening. The result? A holiday...
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