Sophelle celebrates its 23rd birthday today, August 22nd, and while we have made dramatic strides since our founding, the world around us has changed quite a lot, too. At the time of our founding in 1995, the President was Bill Clinton, the quarterback of the New England Patriots was not Tom Brady, and Amazon…
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Earlier this summer, STORES Magazine published their list of the Top 100 retailers of 2018. As has been the case in the past few years, there was little movement among the best of the best. Why is that? How are these companies able to consistently stand out every year? In looking through the list…
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In our role as retail consultants for hundreds of companies we have noticed that for the most forward thinking retailers, innovation is not any single idea or action. It’s an approach, a process that must be repeated day in and day out. Preparation is a major part of this process, and the most highly innovative…
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Omnichannel Personalization Will Create Compelling Store Experiences The retail apocalypse is overstated. All stores won’t disappear, but many of the bad ones will, and should. The in-store shopping experience at many failing retailers is the reason for their demise. But every survey shows that most people like shopping in some stores – those that give…
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Dating back to October of 2015, the US EMV migration has been set to occur in several stages across multiple industries. And while EMV compliance for gas stations was initially set for this year, that deadline has since been pushed out an additional 3 years to 2020. From the massive costs associated with both software…
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“May I scan your badge?” If this is your least favorite phrase, then perhaps you are not having the most engaging tradeshow experience. What if it were easier to maneuver the show floor, to connect with the solutions and providers that were most suited to your company and upcoming strategies? The truth is, there are…
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The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about this retail giant. While it seems easy to place Amazon as public enemy number one for the retailers who directly compete, it is not fair to take…
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Over the past few weeks, we primed the pump for beginning the digital personalization journey, followed up with more in-depth strategies and this post we will focus on the frictionless customer experience and how to achieve it. With all of this available technology and preliminary work to better understand your customer; won’t personalization get it…
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So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other elements to consider: GeoIP – You wouldn’t attempt to sell winter coats to Floridians during…
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Last week wrapped this year’s edition of #IRCE2017. IRCE once again put on a tremendous show with many of the top vendors, system integrators, platforms, and solutions in the world exhibiting. While you can probably find deep, in-depth (ahem, boring) analysis elsewhere, this post will concentrate what you really care about – The best SWAG,…
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