Reaching Customers Through Digital Personalization

Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best way to go. At the end of the day, an incremental improvement in personalization strategy…
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FINDING TRUE CUSTOMER CENTRICITY

Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points, she should see one cohesive brand, not independent silos of the company. To do so,…
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HOW A SOFTWARE SEARCH TURNED INTO OMNICHANNEL TRANSFORMATION

Paper Source’s goal is to inspire customers to “Do Something Creative Every Day” and to celebrate all of life’s moments, both big and small.  They needed software that could help to recognize and understand customers along all of these unique touch points and give them a seamless, omnichannel experience. This search for new point-of-sale software was the…
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THE 7 PRACTICES OF HIGHLY INNOVATIVE RETAILERS

Success in retail today is about innovation – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, an experience that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need…
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Omnichannel Transformation

This is the tale of an organization that has taken a larger view, seeking to understand customer touchpoints in fresh ways and focusing on true omnichannel transformation rather than just updating technology. For the 33-year old Paper Source company, 2016 was the year they would be looking to create MORE than a multichannel vision of the…
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SEISMIC SHOPPING SHIFTS BRING EVOLUTION TO FULFILLMENT

There is a shift in the store that is bringing about a fulfillment evolution Consumers are no longer just going to the store and buying what they need, and that is changing the way retailers do everything from fulfilling and shipping orders to communicating with and satisfying their customers. Doug Weich shares that consumers don’t…
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BIG BOX RETAIL TRENDS IN 2017

Many big box stores have been challenged of late, their struggles are real, complicated, and existential. Last century these same retailers won by leveraging their most valuable assets – massive real estate investments, a vast array of other companies’ brands; and a rich legacy of their own. And today, they’re losing to competitors specifically because…
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KEY CHALLENGES FACING RETAILERS IN 2017

Retailers face numerous challenges in 2017, from changing consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they will have to accept many new realities. 2017 will bring more experimentation on the part of the retailers to move away the competition. We already see large retailers experimenting with…
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4 REALITIES RETAILERS FACE IN 2017: DIGITAL TRANSFORMATION, AI AND MORE

Retailers Will Become Experimental and Innovative “2017 will bring about more experimentation on the part of retailers to ward off competitive forces. We already see big box retailers experiment with smaller digitized formats, and brands testing out shop-in-shop, pop-up store, partnerships, and other non-traditional retail concepts. “Innovating the physical retail experience leveraging technology will be…
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NEEDLE IN AN ONLINE HAYSTACK: IS YOUR PRODUCT ‘FINDABLE’?

We’ve all used the expression “looking for a needle in a haystack.” In many ways, this idiom describes the experience of shopping online. The internet is a gigantic, modern-day haystack that consumers have to navigate to find their specific needle. This challenge is expected to get only more difficult as the web and the information…
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