Retail Innovation – 4 Tips to Get It Right

“Innovation is the ability to see change as an opportunity not a threat.” - Steve Jobs If there’s an industry constantly pressured to innovate, it’s retail.  Look at fashion, for example. Every season has to bring in something de rigeur...

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B2C Digital Powerhouse Grows Into B2B

The Challenge An Internet Retailer Top 500 company and Inc. 500 Fastest-Growing private company was getting ready for a major ecommerce platform update. Wanting to expand into the business-to-business (B2B) market space, the executive team turned to Sophelle for the...

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When Will Retail Establish Its “New Normal”?

  Eight months into the pandemic, COVID-19 continues to bring extreme uncertainty to the retail sector. On the one hand, case counts are higher than ever and continue to rise. On the other hand, promising trial results indicate a vaccine...

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