Omnichannel Strategy
for Retail Innovation

 

Sophelle Delivers the Innovation that Helps Retailers Succeed.

Retail Innovation

Success in retail today is about innovation through omnichannel strategy – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation.

Related:
» The 7 Practices of Highly Innovative Retail Leaders
» Key Challenges Facing Retailers in 2017
» 4 Realities Retailers Face in 2017

Omnichannel Strategy

To meet customers’ always on demands, winning retailers are transforming their business with an omnichannel approach. Sophelle’s retail consultants work closely with clients to uncover new opportunities and create cost-effective, high-performing retail strategies tailored to each business, enhancing all channels by making them appear as one, unified brand. Sophelle helps retailers create compelling customer experiences in stores, online and throughout the customer journey.

Related:
» 360 Degree View of the Brand Is True Customer-Centricity
» Omnichannel Success Beyond The Technology
» 5 Reasons Real Time Customer Behavior Matters to Retailers

omnichannel

Data Drives Retail

Data may be a four-letter word. It’s coming from every direction: mobile, online, in-store, and through partners. Managing all that data can be overwhelming. Properly utilizing it, however, is critical to creating an optimal customer experience. Data drives personalization – the key to effective communications and sticky shopping experiences. Data drives forecasting – learning from the past to see the future. Data drives testing – so decisions are made on science, not whims. If data isn’t driving your retail business, Sophelle can help.

A recent survey reported that more than 37.5% of large organizations said that analyzing big data is their biggest challenge.

Customer Experience

Retailers must understand the entirety of their customer’s journey in order to manage it to its fullest potential. Failure to do so exposes risk of customer defection. Winning retailers are identifying key points in the customer journey at which to differentiate and make the experience compelling.

Customer Experience Related:

» Omnichannel Transformation
» Key Challenges Facing Retailers
» 4 Realities for Retailers: Digital Transformation, AI, and More

omnichannel

The Evolution of the Store

Although the news has been dim with stories of store closings and the increasingly difficult task of competing with Amazon, new trends have started to come to light. Stores are beginning an evolution of experience. Although retail may continue to see store departures and over-saturated brands taking a step back, it is also seeing traditional ecommerce companies take a step into the store. From Rent the Runway to Fabletics and now Amazon, customers are proving they still like to touch and feel products before they buy them. In fact, a recent study from the National Retail Federation in partnership with IBM says generation Z prefers to shop in stores.

Today’s shopper is in control of her own destiny and is identifying areas of change such as:

  • Shoppers want more information about the products they’re buying – where and how it’s made; what their friends and influencers think about it
  • Shoppers want more personalization – balanced with privacy
  • Shoppers want better and faster service – to be assisted, not sold
  • Shoppers are valuing their time more – they expect a unique experience
  • Digital solutions are raising the bar – minimum wage store associates need much more assistance than they’re getting today to compete with multi-million dollar, cloud-based, artificial intelligence and machine learning.
  • Successful stores will offer what shoppers can’t get online – experiences, physical discovery, personal interaction
  • Sophelle helps its clients deliver customer experiences that compel shoppers to visit and buy in stores.

Read some of our recently published articles on the Evolution of the Store:

» Sporting Goods Stores Are Dead! Long Live The Stores!
» Big Box Retail Trends in 2017

Sophelle has a proven history of expertise in retail strategy, selection, implementation, and support, creating success for both retailers and solution providers. With a No Surprises approach, Sophelle delivers projects on-time and on-budget.

Read Some of Our Client Success Stories on Omnichannel Strategy

» Project Lifecycle Renengineering Optimizs Enterprise Retailer For Future In-Store Projects
» New Product Lifecycle Framework Breathes New Life Into Core Offering For Growing Technology

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