Data Drives Retail
Data may be a four-letter word. It’s coming from every direction: mobile, online, in-store, and through partners. Managing all that data can be overwhelming. Properly utilizing it, however, is critical to creating an optimal customer experience. Data drives personalization – the key to effective communications and sticky shopping experiences. Data drives forecasting – learning from the past to see the future. Data drives testing – so decisions are made on science, not whims. If data isn’t driving your retail business, Sophelle can help.
A recent survey reported that more than 37.5% of large organizations said that analyzing big data is their biggest challenge.