Personalization

If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...

Challenge Sophelle began working with a well-known apparel retailer 3 years ago on their ecommerce personalization strategy.  By implementing recently viewed personalization in the retailer’s shopping cart page, the Sophelle team yielded an impressive boost in conversion rates.  But with...

Challenge For 3 years, a prominent home decor retailer partnered with Sophelle for personalization strategy and implementation. As part of his routine optimization efforts, Ken Kantor, Practice Manager at Sophelle, conducted comprehensive data analysis to enhance site performance. While examining...

Challenge An ever-evolving field, ecommerce personalization requires routine maintenance and modification to drive performance and achieve optimal results. Per best practice, Sophelle’s personalization practice leaders continually search for new ways to maximize client success.  Although Sophelle implemented a robust ecommerce...

eCommerce personalization is quickly becoming the single most important sales tactic for digital retailers. By providing customers with personalized experiences, retailers are building stronger relationships, increasing customer loyalty, and driving revenue growth.  In fact, McKinsey research shows that “personalization most...