Personalization

Written by Shawn Cox When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go to shop? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have...

Client: Industry Leading Bridal Retailer The Challenge An industry-leading bridal retailer's bridal sales remained steady, but their bridal party and bridesmaid sales have dropped by half within the past two years due to the excessive online direct competitors that have...

Written by Shawn Cox Despite the challenges of the pandemic, the retail industry is steadily growing. One estimate shows that in 2021, retail sales will exceed $4.44 trillion across more than a million ecommerce and brick-and-mortar US stores. Consumers are shopping,...

Sophelle created a Focus Report on Best Practices for eCommerce Personalization. In the first blog post in this series, we’ll introduce key concepts from the report. Get access to the full report. With all the different stimuli, options, mediums, and...

Client:  European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...