Strategy

Written by Shawn Cox When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go to shop? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have...

Client: Industry Leading Bridal Retailer The Challenge An industry-leading bridal retailer's bridal sales remained steady, but their bridal party and bridesmaid sales have dropped by half within the past two years due to the excessive online direct competitors that have...

Written by Shawn Cox Despite the challenges of the pandemic, the retail industry is steadily growing. One estimate shows that in 2021, retail sales will exceed $4.44 trillion across more than a million ecommerce and brick-and-mortar US stores. Consumers are shopping,...

There’s a digital tidal wave sweeping through ecommerce right now. Can you feel it?  Total ecommerce sales for 2021 were estimated at $870.8 billion, an increase of 14.2 percent (±0.9%) from 2020 and a 50.5% increase over 2019. eCommerce represented...

“Innovation is the ability to see change as an opportunity not a threat.” - Steve Jobs If there’s an industry constantly pressured to innovate, it’s retail.  Look at fashion, for example. Every season has to bring in something de rigeur...