Forecasts of COVID’s impact and economic recovery vary widely. Among the most worrisome scenarios predict a future uptick in COVID cases soon after reopening and again in the fall and no one knows how consumers will react. All of these influences come on top of what was already a highly dynamic retail environment. Agility helps…
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Retail Strategies Blog
The Millennial Report: Shopping In These Unprecedented Times
In what felt like a moment, our lives were changed. We lost comfort and security for ourselves and our families. Daily life was suddenly different, and there was no quick fix. We don’t yet have all the coping mechanisms for living alongside Covid-19, but we do have muscle memory for tragedy that almost feels like…
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Millennials Shopping Online
Raised in the age of burgeoning tech, millennials have been reared to appreciate innovation. In adolescence our curiosity was piqued by asking Jeeves our burning questions for research immediacy that books simply could not provide, as our empathy was nurtured by the introduction of Roomba, the only family pet that bothers to clean. We developed patience…
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Begin Planning Now
The Governors of six states (NY, NJ, CT, PA, RI, and DE) outlined the beginning of a plan to come out of the states’ lockdowns. West Coast Governors are doing similar. Smart plans based on data will be the basis of what these thoughtful and effective leaders will do in the coming weeks and months….
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2020: A Year of Uncertainty – Are You Agile?
Retailers, brace yourself As we look ahead to the new year there are more unknowns confronting retailers than in decades. Much is subject to change at a moment’s notice, in directions that can’t be accurately predicted, and to magnitudes that may have a significant impact. Demanding Consumers Customers have always been difficult to predict, but…
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How a Personalized Omnichannel Experience Can Benefit Your Business
Offering a personalized omnichannel shopping experience gives your customers the chance to move between devices and into your physical store seamlessly When reaching out to past and potential customers, providing a custom user experience is beneficial to both you and the user. The easiest way to create this experience is through omnichannel personalization, which creates…
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Brick and Mortar Stores Aren’t Dead, But They Have to Earn Their Customers’ Business
Retailers can’t just open a brick and mortar store and expect it to succeed. You’ll have to give your customers more than they receive online; here’s how. Brick and mortar locations have long sustained the retail industry, but with online giants like Amazon, eBay, Etsy, and Zappos taking a larger share of the market every…
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How Multi-Channel Marketing Can Help Your Business
Multi-channel marketing is becoming an essential part of running a business Customers want an integrated experience where every aspect of the buying process is seamless. If a shopper searches for something on your website, they’d like special offers presented to them on their phone or tablet. As a business owner, it’s your job to reach…
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Overwhelmed with Information? Make Your Big Data Small
Your retail system collects a nearly infinite amount of raw data every year, but what do you do with it all? Here’s how you can make your collected data more manageable and, therefore, useful for you and your business. Data is everywhere in the retail environment, as there are records of every transaction and interaction,…
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Real-Time Data Creates a Compelling Omnichannel Experience
The retail experience is a critical element for business success Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want…
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