I don’t know what fabric softener is. I mean, I can reasonably deduce its purpose from its name, but I have never sought, purchased, or used fabric softener. None of my clothing feels scratchy or hard enough that I’m uncomfortable or else I wouldn’t have bought it to begin with. I wonder, at what ancient…
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Retailers Must Innovate Everyone agrees with the idea that retail requires innovation. Whether they added subscription services last year, they’re adding curbside pickup capabilities today, or they’ll be adding appointment scheduling or some other new function next year, retailers have needed to and must continue to innovate in order to survive. Sophelle published research on…
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My dress was ironed, shoes shined, and hair tucked neatly behind my ears for the first day of my first job. I walked confidently into the room, knowing that I was fit for the position and ready to confront challenges head on. I sat down in my chair with materials in hand and began my…
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Right now, it’s nearly impossible to ignore the upheaval and chaos of our cultural climate. It’s nearly impossible to shutter ourselves from the nationwide outcry for justice. It’s nearly impossible to continue on in ignorance. The privileged have come forward to admit their biases and expose themselves as having unknowingly perpetuated a racial divide in…
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Forecasts of COVID’s impact and economic recovery vary widely. Among the most worrisome scenarios predict a future uptick in COVID cases soon after reopening and again in the fall and no one knows how consumers will react. All of these influences come on top of what was already a highly dynamic retail environment. Agility helps…
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In what felt like a moment, our lives were changed. We lost comfort and security for ourselves and our families. Daily life was suddenly different, and there was no quick fix. We don’t yet have all the coping mechanisms for living alongside Covid-19, but we do have muscle memory for tragedy that almost feels like…
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Raised in the age of burgeoning tech, millennials have been reared to appreciate innovation. In adolescence our curiosity was piqued by asking Jeeves our burning questions for research immediacy that books simply could not provide, as our empathy was nurtured by the introduction of Roomba, the only family pet that bothers to clean. We developed…
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The Governors of six states (NY, NJ, CT, PA, RI, and DE) outlined the beginning of a plan to come out of the states’ lockdowns. West Coast Governors are doing similar. Smart plans based on data will be the basis of what these thoughtful and effective leaders will do in the coming weeks and months….
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Retailers, brace yourself As we look ahead to the new year there are more unknowns confronting retailers than in decades. Much is subject to change at a moment’s notice, in directions that can’t be accurately predicted, and to magnitudes that may have a significant impact. Demanding Consumers Customers have always been difficult to predict,…
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Offering a personalized omnichannel shopping experience gives your customers the chance to move between devices and into your physical store seamlessly When reaching out to past and potential customers, providing a custom user experience is beneficial to both you and the user. The easiest way to create this experience is through omnichannel personalization, which creates…
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