Client: Apparel Retailer The Challenge After observing a pickup in online retail during the height of the pandemic, a major apparel retailer wanted to capitalize on the trend and grow their ecommerce revenue. Previously, they used merchandiser intuition to make...
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The Challenge A multi-channel, casual apparel retailer wanted to improve consumer engagement and increase ecommerce revenue through personalization on their website. Their previous model standardized product recommendations across all audiences on all digital platforms, but they weren’t seeing the results...
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Right now, we’re witnessing a change in consumer behavior. In 2020 alone, consumers spent $861 billion online according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades, and by far the biggest...
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There’s a digital tidal wave sweeping through ecommerce right now. Can you feel it? eCommerce spending increased 44% year over year in 2020, nearly tripling the 15.1% growth in 2019 and signaling the highest jump in the last two decades....
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What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...
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