Retail Strategies Blog

Examining buy now, pay later, the trendy financing craze that’s teaching Millennials important lessons about debt—and fine print.  Want to go on a vacation but worried it’ll leave you short on cash? Well, I’ve got the solution for you: buy now, pay later.   It’ll transform...

Sophelle created a Focus Report on Best Practices for eCommerce Personalization. In the first blog post in this series, we’ll introduce key concepts from the report. Get access to the full report. With all the different stimuli, options, mediums, and...

Macy’s recent announcement stating their new partnership with WHP Global has Millennials like me scratching our heads. Earlier this year, WHP took controlling interest in Tru Kids Incorporated, the parent company of Toys “R” Us. CEO and Chairman of Macy’s,...

What will the 2021 retail holiday season look like? The answers seem more ambiguous with each passing day. Projections early in the year forecasted increases in holiday sales as compared to 2020. However, the ongoing fluctuations in public policy—and public...

Client: European Apparel Retailer The Challenge A multinational European apparel client wanted to improve website performance. Their platform used various algorithms and business rules to make targeted product recommendations throughout the consumer experience, but the client struggled to identify which...