The 2025 holiday season brings both opportunity and uncertainty. With tariffs, inflation, and shifting shopper behavior, marketers must adapt quickly to capture demand. Retail media networks are becoming the go-to strategy, but fragmentation and lack of standardization can hold brands back.
Join Roundel’s James Gourde and retail media strategist Erika Borges as they share practical strategies to optimize RMNs ahead of Q4. From turning seasonal nuances into competitive advantages to uniting physical and digital experiences, you’ll learn how to build more agile, measurable campaigns. Topics include:
- Overcoming retail media fragmentation and lack of standardization
- Creating full-funnel campaigns that unite in-store and digital media
- Building agility and measurement into holiday planning
