B2C Digital Powerhouse Grows Into B2B

The Challenge

An Internet Retailer Top 500 company and Inc. 500 Fastest-Growing private company was getting ready for a major ecommerce platform update. Wanting to expand into the business-to-business (B2B) market space, the executive team turned to Sophelle for the selection of an optimal ecommerce platform.

Making an upgrade from their current platform, the retailer was looking for an objective view of the current landscape as well as the opportunity to build confidence in their selection and implementation partner. Primary goals included:

  • Leveraging best-in-market B2B functionality
  • Managing multiple brands and business models on one platform
  • Partnering with a world-class system integrator while leveraging their existing development team

Sophelle’s Assessment

Sophelle leveraged their extensive knowledge of winning B2B strategies and the ecommerce platforms that enable them. Sophelle also evaluated system integrators, looking for deep technical expertise, project management skills, and a team that could work in partnership with the client’s in-house development team.


With a deep understanding of the needs of the retailer and the current technology landscape, Sophelle helped this powerhouse retailer select a single, all-in-one ecosystem technology provider with a strong system integrator that would help them to re-platform on time and on budget. This also allowed the retailer to focus on taking their B2C business to a B2B business.


The retailer is confident that they made the optimal choice in selecting a new world-class platform as well as the most trusted partner in their system integrator. The new site went live on time and on budget. And while the platform continues to evolve with new features and functionality, this retailer is driving both their B2C and B2B business to new heights. Development runs efficiently and effectively across the two development teams.

Sophelle has a proven history of expertise in strategy, selection, implementation, and support, creating success for both retailers and solution providers. With a No Surprises guarantee, Sophelle brings projects together on time and on budget.

Please contact us today for more information.