Dan Sackrowitz

Vice President, Practice Leader
eCommerce Profitability

About Dan Sackrowitz

Attaining profitability from an ecommerce website is not easy. You of course need great product and a great brand, but you also need also a holistic strategy and roadmap that encompasses all aspects of the business, including marketing, merchandising, brand experience, operations, customer service, technology and finance.

Dan has led digital and ecommerce teams for more than 23 years, helping to create and execute those holistic strategies that drive ecommerce and omnichannel profitability. Dan’s experience includes operational leadership for companies ranging from startups (Bare Necessities, sold to WalMart in 2018), to omnichannel retailers (Sleepy’s, sold to Mattress Firm in 2015), to global brands (Demant, world’s second largest hearing healthcare company).

As the leader of Sophelle’s eCommerce Profitability practice, Dan works with in-house client teams as well as Sophelle’s roster of seasoned ecommerce and omnichannel experts, including solution architects, website optimization specialists, digital marketers, brand strategists, data analysts, website merchants and more, to help online and omnichannel retailers create, prioritize and deliver on the core initiatives that will lead to ecommerce profitability.

Digital Strategy
Omnichannel Retail
P&L Management
Web & Marketing Analytics
Customer Acquisition & Retention
Web Merchandising
Fractional CMO

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