Jeff Melton

Vice President, Practice Leader
Digital Experience Optimization

About Jeff Melton

With over 20 years of digital and ecommerce experience, Jeff Melton has held leadership positions at several global organizations, including Vice President of Product Strategy, Sr. Director of Ecommerce and Director of User Experience for organizations such as Razorfish, Office Depot, and Ashley Furniture.

Jeff is an accomplished executive leader with over 20 years’ experience helping organizations build and develop highly successful digital products and experiences. He has a proven track record of building and cultivating teams, developing and executing ecommerce strategies and roadmaps for improving consumer experience through data driven insights, driving conversion rate optimization, and helping organizations select the right scalable platforms that meet the needs of their business and ultimately drive rapid, high volume revenue growth.

Jeff is also an expert in WCAG ADA compliance and has helped numerous organizations launch accessibility remediation programs. His approach to strategic ADA compliance will help you reduce risk, save on costly litigation and best of all…provide the best shopping experience for all consumers regardless of their ability. Jeff has experience with partnering with legal teams to defend accessibility claims and is able to represent organizations in mediation hearings as their digital accessibility expert.

Recently, Jeff has applied his combined knowledge to optimize ecommerce experiences for companies such as Home Depot, Office Depot, Ashley Furniture, Autozone, Advance Auto Parts, GE Appliances, Uniqlo, My Theresa, Gap, Scholastic, Canadian Tire, Vionic Shoes, and many more…

User Experience
Conversion Rate Optimization
Platform Selection & Implementation
Native Mobile Apps
In-Store Digital Experiences
Geo Fencing
Augmented Reality
Product Management & Development
Usability Testing
Ecommerce Experience Audits
AB Testing
Vendor Management
WCAG ADA Compliance
ADA Compliance Audits
Ecommerce Roadmap Development & Execution
Journey Mapping
Persona Development
Software Development
Representative Projects
User Experience Design
Usability Testing NEW Experiences
AB Testing for Experience and CRO Optimization
Platform Selection and Implementation
Website Redesigns to Improve Experience and Revenue
In-Store Digital Kiosks
In-Store Clienteling
Mobile App User Experience
Mobile App Development Product Management
Personalization Strategy & Execution
CRO Strategy & Execution
ADA Compliance Audits
ADA Remediation Program Management
eCommerce Strategic Roadmap
eCommerce Platform Audit

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We will maximize your return on investment

If you'd like to learn more about any of our services, or would like guidance from a Practice Leader, please call us. 508.875.5700