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Senior Vice President
Group Leader, Retail Systems

With over 20 years of retail information systems experience, Joe Dela Cruz has held leadership positions at a number of successful retail organizations, including Vice President of Retail Systems for Donna Karan, Vice President / CIO for iParty, Director of Information Systems for Sneaker Stadium, CIO for Forman Mills, and Manager of Retail Systems for Osh Kosh B’ Gosh.

Joe has a proven track record of successfully implementing critical retail applications, including point-of-sale, retail financials, retail merchandising, audit, operations, workforce management, client relationship management and warehouse management. His unique ability to partner with business organizations has consistently led to the successful design and implementations of stable, scalable and sustainable solutions.

Recently, Joe has applied his combined knowledge of retail business processes and systems for some of Sophelle’s major retail clients, including Pier 1, Ann Inc., Cole Haan, Polo Ralph Lauren, Bonobos, Club Monaco, Rugby, Scoop NYC, DAVIDs TEA, ideeli, Isis Parenting, C Wonder, The Metropolitan Opera, Green Depot, David’s Bridal, Coach, Scholastic, Priscilla of Boston, Escada USA and Canal Jean Co.