Ken leads Sophelle’s digital marketing initiatives including ecommerce, mobile, SEM, SEO, display advertising, CRM, personalization, conversion rate optimization, and social media. Ken has over 25 years of digital leadership experience in Fortune 500 companies and cutting-edge start-ups, including Time Warner, Sony Music, IBM, IAC/InterActiveCorp, NetActive, QualityHealth, GroundLink, and The New York Times.
Prior to Sophelle, he was Chief Marketing Officer at GroundLink, where he was responsible for all B2C and B2B marketing, all ecommerce initiatives, and product development of the mobile apps and web site. Before GroundLink, Ken led all marketing and product development as Vice President at QualityHealth, the leading performance marketing company in the health sector. He was also Senior Director of Database Marketing & Loyalty at IAC/InterActiveCorp, where he led CRM and social media initiatives for Ticketmaster, HSN, Match.com, Frontgate & Garnet Hill Catalogs, LendingTree, and Citysearch. Previously, he held multiple senior marketing and product development positions to build and market leading-edge interactive services for About.com/The New York Times, Time Warner, IBM Australia, IBM Global Finance, and NetActive.
Ken earned his MBA at Duke University – The Fuqua School of Business, a M.S. in Computer Science from Duke University, and a B.S. in Computer Science from Lehigh University.