We’ve all used the expression “looking for a needle in a haystack.” In many ways, this idiom describes the experience of shopping online.
The internet is a gigantic, modern-day haystack that consumers have to navigate to find their specific needle. This challenge is expected to get only more difficult as the web and the information pulsing through it continues to expand. Even today customers are routinely failing to find what they are looking for in the vast internet universe—a problem called product findability.
Findability is the degree to which a shopper is able to locate information, products, and services online conveniently, easily, and on demand. While the notion of matching consumers to the products they are seeking sounds very simple, creating an environment that seamlessly facilitates it is very complex.
Read more about people, process and tools here.