With all the different stimuli, options, mediums and content that customers are receiving daily, companies are searching for better ways to connect and engage with their audience. By some estimates, individuals are now exposed to over 5,000 advertisements in just a single day. So how best to reach customers with rich, relevant experiences that cut through the clutter and engage with individuals on a more interpersonal level? The answer is personalization.
Paper invites may seem passe in today's digital world, but for the important lifetime moments they are still a significant and important purchase.
When Winnie Park joined in September of 2015, Paper Source had over 100 stores, an ecommerce, wholesale and catalog business, yet each touch point acted as its own silo with no intermingling customer data. Find out how this technology update turned into a omnichannel transformation.