Industry: Off-price fashion and home goods
Size: 24 stores (pre-bankruptcy)
Flagship location in Manhattan’s Financial District
Transformation Program Highlights:
ERP System Overhaul
Integrated Data Management Solution
In-house IT Management Transition
Process Automation and Optimization
THE OPPORTUNITY
Century 21, the original off-price fashion retailer, reemerged from bankruptcy in 2023, reopening its flagship Manhattan store. Hindered by a non-retail-focused ERP system causing inefficiencies and unreliable data,
the company needed a retail-centric IT infrastructure to optimize processes and enable real-time decision-making. Sophelle was entrusted as their IT partner to lead the transformation, rebuilding Century 21’s operational backbone and positioning it for long-term success.
“Century 21 faced a common but critical challenge—getting site visitors to
take real action. We set out to bridge the gap between online traffic and
meaningful customer actions.”
Joe Dela Cruz
Executive Vice President, Sophelle
THE APPROACH
- RAPID SOFTWARE SELECTION: Led a comprehensive assessment of Century 21’s requirements, leveraging
deep industry expertise to find the right fit quicky. Jesta I.S. was selected for its retail-focused ERP, aligning perfectly with their goals - STREAMLINED IMPLEMENTATION: Executed a full-scale implementation of the new ERP system in just five months – half the standard timeline – managing change across teams, training staff, and ensuring quality assurance during deployment.
- INTEGRATED IT MANAGEMENT: Guided Century 21’s transition from external IT reliance to in-house management, developing scalable disaster recovery plans and operational playbooks to ensure long-term stability and success.
- PROCESS OPTIMIZATION: Redefined operations by automating inventory management and enhancing
efficiency to empower the Century 21 team.
THE RESULTS
IMPROVED DATA ACCURACY: Enhanced data availability allows real-time decision-making, eliminating delays in reporting and enabling faster replenishment.
RETAIL-FOCUSED ERP SYSTEM: The Jesta implementation streamlined merchandise management and tailors workflows to Century 21’s needs.
OPERATIONAL EFFICIENCY: Automation reduced the need for manual processes, freeing up resources to focus on core business activities.
SEAMLESS IT TRANSITION: Sophelle’s hands-on approach ensured minimal disruption during the migration to in-house IT management.
SCALABILITY FOR GROWTH: Century 21 now has the infrastructure to quickly replenish and expand its product assortment, improving the customer experience.
Ready to transform your business?
Contact Sophelle today and let’s create exceptional customer experiences together.
