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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?...

Mathematics for Retail Buying: Bundle Book + Studio Access Card

Mathematics for Retail Buying, Ninth Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions. Coverage begins with the...

Retail Buying: Bundle Book + Studio Access Card

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts....

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