In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types:
- How moving from a purely analytical approach to a more creative, problem-solving approach can drive innovation.
- How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.
- How questioning all aspects of the way you do business leads to powerful results.
- How to build a business around your values and identity.
Title : Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Author : Joe Coulombe, Patty Civalleri
Publisher : HarperCollins Leadership
Publication Date : 22/06/2021