Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
Title : Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Author : Paco Underhill
Publisher : Simon & Schuster; First Edition
Amazon URL : https://www.amazon.com/Call-Mall-Geography-Shopping-Author/dp/0743235924/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
B&N URL : https://www.barnesandnoble.com/w/call-of-the-mall-paco-underhill/1136797601?ean=9780743235921
Publication Date : 03/02/2004