Capturing the direction and evolution of today’s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts’ recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements to lighting, to the importance of signage. Visual merchandising careers are also discussed.
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising – Bundle Book + Studio Access Card
Title : Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card
Author : Judy Bell
Publisher : Fairchild Books; 6th edition
Amazon URL : https://www.amazon.com/Silent-Selling-Practices-Strategies-Merchandising-dp-1501368036/dp/1501368036/ref=mt_other?_encoding=UTF8&me=&qid=1649945285
Publication Date : 19/05/2022