The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Fader’s first book,¬†Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

Title : The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Author : Peter Fader and Sarah E. Toms
Publisher : Wharton School Press
Publication Date : 30/10/2018

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