Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Title : The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Author : Peter Fader and Sarah E. Toms
Publisher : Wharton School Press
Amazon URL : https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy/dp/1613630905/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
B&N URL : https://www.barnesandnoble.com/w/the-customer-centricity-playbook-peter-s-fader/1129437332?ean=9781613630907
Publication Date : 30/10/2018