The fashion consumer – and by extension the entire fashion business – is radically changing and creating winners and losers across categories. Which path a brand takes – to grow and thrive or struggle and die – depends on how well it adapts to this new reality. Using real-life examples from both the industry and consumers, Why Fashion Brands Die & How to Save Them gives fashion brand marketing directors key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
Title : Why Fashion Brands Die & How to Save Them
Author : Michael Solomon, Brandon Roe
Publisher : WestEast Marketing Ltd.
Publication Date : 22/01/2020