The fashion consumer – and by extension the entire fashion business – is radically changing and creating winners and losers across categories. Which path a brand takes – to grow and thrive or struggle and die – depends on how well it adapts to this new reality. Using real-life examples from both the industry and consumers, Why Fashion Brands Die & How to Save Them gives fashion brand marketing directors key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
Why Fashion Brands Die & How to Save Them
Title : Why Fashion Brands Die & How to Save Them
Author : Michael Solomon, Brandon Roe
Publisher : WestEast Marketing Ltd.
Publication Date : 22/01/2020