The legendary retail guru Paco Underhill returns to our ever-evolving consumer culture with revised insights and lessons in this completely revised edition of his classic bestselling book.
In this version, you will learn:
The most effective and worst practices of online retailers-what they’re doing right and wrong-and how nearly every online retailer from Apple to Amazon can drastically improve how it serves its customers.
An overview of the most innovative stores, malls, and retail environments around the world. Most of which are in countries where prosperity is new. An enormous indoor ski slope in a Dubai mall; an uber-luxurious department store in Sao Paolo offers personal shoppers; a mall in South Africa has a wave pool for surfing.
Why We Buy: a guide to keeping changing customers and enticing new ones is a must-have resource for any business.