Winning at Retail offers the most effective strategies available for retailers. At McDonald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company’s strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.
Title : Winning At Retail: Developing a Sustained Model for Retail Success
Author : Willard N. Ander, Neil Z. Stern
Publisher : Wiley; 1st edition
B&N URL : https://www.barnesandnoble.com/w/winning-at-retail-willard-n-ander/1122987957?ean=9780471473572
Publication Date : 10/06/2004