Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Our Discussion covers the following retail media touchpoints:
- Kate’s backstory and experiences in retail media
- Are retailers sharing data with brands in a transparent manner?
- Is there a shift from traditional media marketing to retail media?
- The role of content marketing in brand building
- A transformational change in customer behaviour and a tilt toward e-commerce
- Point of sale merchandising and marketing