Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration

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Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Our Discussion covers the following retail media touchpoints:
  • Kate’s backstory and experiences in retail media
  • Are retailers sharing data with brands in a transparent manner?
  • Is there a shift from traditional media marketing to retail media?
  • The role of content marketing in brand building
  • A transformational change in customer behaviour and a tilt toward e-commerce
  • Point of sale merchandising and marketing