In a world where consumers crave personal connections and seek meaningful brands that stand for something, it’s essential for retailers to harness the power of conversations. Whether it’s in-store, over the phone, or through digital channels, engaging with customers through meaningful dialogue can be the difference between a disappointing customer experience and long-term loyalty. In this episode, Oliver Banks delves into the multifaceted role of conversations in the retail experience, and how retailers can effectively utilise this engagement to build lasting relationships with consumers.