The 19 is Orange Label’s monthly podcast, tackling response marketing in healthcare and retail. The 19 speaks to the entrepreneurial-minded, offering insight into industry trends and marketing strategy best practices. When you tune in to The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. The 19, after all, is derived from the sum of 1972, the year Orange Label was founded.