Featured Speakers:
Brett Bothe, Sr Product Marketing Manager, Salesforce
Jorja Lyons, Sr Product Manager, Salesforce
Creating personalized journeys is crucial for marketers who want to build lasting relationships with customers, but the macro environment isn’t making things easier. 1 in 3 loyal customers will switch from a brand after a bad experience, meanwhile, the cost to acquire new customers is at an all-time high.
Successful brands rise above the noise to stay top of mind, and not just top of inbox. To do so, they need to deliver personalized content and journeys across the entire lifecycle. Join us to learn how to use Marketing Cloud Engagement to:
- Scale your efforts across every stage in the customer lifecycle
- Build and deploy journeys that translate to loyal customer relationships
- Increase overall customer lifetime value
