Product Activation: What It Is, Why You Need It and How It Powers Omnichannel Success

Know why it’s important to develop a Product Activation approach to ensures a unified experience across owned and unowned channel.

In this webinar, know how to maximize customer reach and overall revenue opportunities, you need to sell across every channel, especially during competitive times like the holiday season. But it’s not just about being present across social media, marketplaces and your own ecommerce experience — you need to also ensure that content and product information is compelling and consistent.

Register for this webinar to learn:

  • What Product Activation is and how it powers discoverability and shopper engagement;
  • How your Product Activation strategy currently stacks up and ways to improve; and
  • Ways to optimize product content to accelerate growth and stay competitive as new revenue channels emerge.
Organizer :
Retail Touch Points
Speaker :
Sarah Hoffman, Senior Product Marketing Manager, Akeneo; Tom Greeno, Enterprise Account Executive, Akeneo; Alicia Esposito, Associate Editor, Retail Touch Points
Price :