As retailers seek to differentiate their position by exposing more data, an opportunity emerges for brands to tip the balance of power in their favor–a phenomenon we’re calling “The Big Shift”. In this live event, our expert panel will discuss:
- How digital marketplaces value selection over scale and the impact this has on brands
- What’s really motivating the big retailers of today, both as retailers and as ad platforms
- How brands can evaluate and select the best retailer partners in a crowded Retail Media Network landscape
